Wet Wipe Sector: Core Features, Innovation Trends and Consumer Concerns
Product Diversification
The wet wipe industry offers a rich variety of products, covering multiple segmented categories such as baby wet wipes, adult wet wipes, disinfectant wet wipes, beauty wet wipes, and household cleaning wet wipes. With the diversification of consumer demands, the functions of wet wipes continue to expand to meet the needs of different groups of people.
Sustained Growth in Market Demand
Consumption Upgrade: Consumers have a higher awareness of personal hygiene and health.
Demographic Structure Change: Baby wet wipes benefit from the increase in the number of newborns, while adult wet wipes grow due to the aging trend.
Technology-Driven and Innovation
Material Innovation: Adoption of high-quality non-woven fabrics, degradable materials, and eco-friendly packaging.
Functional Innovation: Addition of skincare ingredients, antibacterial agents, etc., to enhance product added value.
Production Process Optimization: Application of technologies such as spunlace and spunbond improves the softness and durability of wet wipes.
Environmental Protection and Sustainable Development
Degradable Materials: Use of eco-friendly non-woven fabrics and degradable packaging.
Reduction of Chemical Additives: Launch of products without alcohol, fragrance, and fluorescent agents to meet consumers' demand for safety.
Consumer Concerns
In recent years, based on customer feedback and experience gained from engineers' after-sales service, we have found that consumers focus on the following aspects when purchasing wet wipes:
① Quality Issues: Wet wipes should not be easily torn or deformed during use, and should have sufficient thickness, strength, and uniform size. For example, high-quality wet wipes can remain intact and achieve effective cleaning during wiping.
② Usage and Preservation: The packaging should have good sealing performance to prevent wet wipes from drying out or being contaminated; meanwhile, the packaging should be durable and not easily damaged. For instance, packaging designs with resealable closures facilitate repeated use by consumers.
③ Liquid Impregnation and Penetration: The liquid in wet wipes should be evenly distributed, have good absorption, and not easily drip; in addition, the liquid composition should be safe. For example, high-quality wet wipes allow the liquid to penetrate quickly without being too dry or too wet, and the liquid contains no irritating ingredients.
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