The market for natural hygiene products continues to grow!


   Today, consumers looking for absorbent hygiene products with more natural and plant-based materials have more choices than ever before. The selection of baby diapers, menstrual care and incontinence care continues to expand, and new brands are launched each year, continuing to redefine the absorbent hygiene category. 

   Growth in the natural hygiene product category is driven by consumer preference for natural ingredients (safer, warmer ingredients), overall environmental awareness, global plastics legislation and the availability of options set by major brands, retailers and their suppliers. sustainable development goals. 

   To achieve their goals, manufacturers are reducing the use of petroleum-based plastics, increasing the amount of plant-based raw materials, and focusing on ways to reduce waste at the end of a product's life cycle.

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